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Adobe Business Catalyst

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Developing a website with Adobe Business Catalyst

Adobe Business Catalyst is an advanced web platform for integrating eCommerce, CRM, CMS and HTML Newsletters into the same database. The platform comes with online support and has become increasingly popular as more business owners see the value in shifting from brochure ware sites to online business.

Please see the video below for more information.

Main Features of the Adobe Business Catalyst Content Management Platform

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  • Ability to easily edit your web pages without any knowledge of coding
  • Integrated customer database that grows as customers inquire or interact with your website
  • Make any type of content secure
  • Share and syndicate any type of content using RSS
  • Build communities using foums, blogs and collect customer comments on any type of content
  • Search Engine friendly platform with SEO integration into Google, Yahoo and Bing
  • Sophisticated ready-to-go reporting, no need to add any code to your web pages
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Publish any type of Content

  • Announcements, FAQs, Literature
  • Set Release and Expiry dates on your content
  • Make any type of content secure
  • Share and syndicate any type of content using RSS
  • Create micro-communities by allowing customers to comment on any type of content
  • Create re-usable content snippets which you cna use anywhere
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Integrated Customer Database

  • Grow your customer database everytime your customers inquire or interact with your website
  • Kepp a history of all past customer inquiries
  • Allow customers to view their past inquiries via secure “member ony” area
  • Allow customers to keep their details updated via secure “member only” areas
  • View on a per customer basis details on every action each customer has taken on your site
  • Customize and extend the Customer Database to suit your business
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Manage your Website and Web Pages

  • Use Sitewalk to edit your website on the fly
  • Use a Microsoft Word like WYSIWYG editor to edit web pages
  • Use Module Manager to add business functionality without any programming
  • Make web pages secure
  • Archiving & Rollback for every web page and template
  • Automatically creates working copy of web page until you publish
  • Apply content approval rules to any web page or template
  • Use templates to create and download web pages
  • Work directly inside Adobe Dreamweaver using the plugin “Triangle”
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RSS

  • Create an unlimited number of RSS channels
  • Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
  • Set update frequency of your RSS channels
  • Reports on RSS usage and items selected from within a feed
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Secure “Member Only” Areas

  • Make any type of content secure (web pages, announcements, Blogs, FAQs, forums etc)
  • Manage your customers’ access to any secure area
  • Set expiry date for a customer access to any secure area
  • Easily email login details to every customer in a secure area
  • Report on customer logins to each secure area
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Website Reporting

  • Comprehensive reporting without having to add a single line of code to your web pages
  • Geo-location reporting. See a map of the world.
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Detailed reporting on every type of content
  • Search engine reporting, e.g. search phrases, when your site has been indexed and more
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis
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Web Form Builder

  • Build customer inquiry web forms without any programming
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every inquiry in yuor customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
  • Report on web form submission including custom fields and easily export to Microsoft Excel
  • Allow customers to upload files within web forms
  • Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
  • Allow refer-a-friend functionality within web forms
  • Add Image Verification to web forms to stop spam submissions by bots
  • Allow customers to subscribe to one or more campaign lists within web form (All-in-One Solution only)
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Easily add web form to any web page hosted at GB or elsewhere
  • Customize the landing page customers see after submitting an inquiry
  • Customize auto responder email sent to customers after they make an inquiry
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Build Communities with Forums

  • Create any number of forums
  • Set moderation level on new customer posts
  • Customers can subscribe to any thread and be notified when new posts are added
  • Make any forum secure
  • Set release and expiry date on your forms
  • Reporting on forum usage
  • Easy to use administrative interface for managing threads and posts
  • Limitless customisation of forums
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Amplify your voice with a Blog

  • Full blogging platform
  • Customers can leave comments on any blog posts
  • Approve all incoming trackbacks
  • Trackbacks to any other blog
  • Permalink
  • Set release dates for blog entries
  • Tagging and Tag cloud module
  • Blog calendar module
  • Recent blog post module
  • Blog post by month module
  • Report on blog post readership
  • Integrated RSS channel for each blog
  • Make your blog secure
  • Limitless customisation of blogs
  • Ability to import WordPress or TypePad blog
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Photo Galleries

  • Create any number of photo galleries
  • Easily add a photo gallery to any web page
  • Add a description to any photo
  • Customise layout and appearance of photo galleries
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Ad Rotators

  • Create any number of ad rotators
  • Rotate images, HTML snippets of Flash objects
  • Report on number of impressions, click-thrus for any period
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Meta Data

  • Built-in meta data framework
  • Create your own meta data tags and easily add them to any web page