Developing a website with Adobe® Business Catalyst

Adobe® Business Catalyst is an advanced web platform for integrating eCommerce, CRM, CMS and HTML Newsletters into the same database. The platform comes with online support and has become increasingly popular as more business owners see the value in shifting from brochure ware sites to online businesses.

Please see the video below for more information

Main Features of the Adobe® Business Catalyst Content Management Platform

Ability to easily edit your web pages without any knowledge of coding
Integrated customer database that grows as customers inquire or interact with your website
Make any type of content secure
Share and syndicate any type of content using RSS
Build communities using forums, blogs and collect customer comments on any type of content
Search Engine friendly platform with SEO integration into Google, Yahoo and Bing
Sophisticated ready-to-go reporting, no need to add any code to your web pages

Publish any type of Content

Announcements, FAQs, Literature
Set Release and Expiry dates on your content
Make any type of content secure
Share and syndicate any type of content using RSS
Create micro-communities by allowing customers to comment on any type of content
Create re-usable content snippets which you can use anywhere

Integrated Customer Database

Grow your customer database every time your customers inquire or interact with your website
Keep a history of all past customer inquiries
Allow customers to view their past inquiries via secure "member only" areas
Allow customers to keep their details updated via secure "member only" areas
View on a per customer basis details on every action each customer has taken on your site
Customize and extend the Customer Database to suit your business

Manage your Website and Web Pages

Use SiteWalk to edit your website on the fly
Use a Microsoft Word like WYSIWYG editor to edit web pages
Use Module Manager to add business functionality without any programming
Make web pages secure
Archiving & Rollback for every web page and template
Automatically creates a working copy of web page until you publish
Apply content approval rules to any web page or template
Use templates to create a consistent look and feel
Use FTP to upload and download web pages
Work directly inside Adobe® Dreamweaver® using the plugin "Triangle"

RSS

Create an unlimited number of RSS channels
Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
Set update frequency of your RSS channels
Reports on RSS usage and items selected from within a feed

Secure "Member Only" Areas

Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
Manage your customers' access to any secure area
Set expiry date for customer access to any secure area
Easily email login details to every customer in a secure area
Report on customer logins to each secure area

Website Reporting

Comprehensive reporting without having to add a single line of code to your web pages
Geo-location reporting. See a map of the world.
Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
Detailed reporting on every type of content
Search engine reporting, e.g. search phrases, when your site has been indexed and more
Sophisticated customer reporting framework.
Filter on any system or custom field
Save any report and run later
Export any report to Microsoft Excel for further analysis

Web Form Builder

Build customer inquiry web forms without any programming
Add any number of custom fields to your web form to suit your business
Automatically captures and populates every inquiry in your customer database
Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
Report on web form submissions including custom fields and easily export to Microsoft Excel
Allow customers to upload files within web forms
Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
Allow refer-a-friend functionality within web forms
Add Image Verification to web forms to stop spam submissions by bots
Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
Automatically subscribe customer to a Secure Zone upon submission of a web form
Easily add web form to any web page hosted at GB or elsewhere
Customize the landing page customers see after submitting an inquiry
Customize auto responder email sent to customers after they make an inquiry