Adobe Business Catalyst is an advanced web platform for integrating eCommerce, CRM, CMS and HTML Newsletters into the same database. The platform comes with online support and has become increasingly popular as more business owners see the value in shifting from brochure ware sites to online business.
Please see the video below for more information.
Main Features of the Adobe Business Catalyst Content Management Platform
Ability to easily edit your web pages without any knowledge of coding
Integrated customer database that grows as customers inquire or interact with your website
Make any type of content secure
Share and syndicate any type of content using RSS
Build communities using foums, blogs and collect customer comments on any type of content
Search Engine friendly platform with SEO integration into Google, Yahoo and Bing
Sophisticated ready-to-go reporting, no need to add any code to your web pages
Publish any type of Content
Announcements, FAQs, Literature
Set Release and Expiry dates on your content
Make any type of content secure
Share and syndicate any type of content using RSS
Create micro-communities by allowing customers to comment on any type of content
Create re-usable content snippets which you cna use anywhere
Integrated Customer Database
Grow your customer database everytime your customers inquire or interact with your website
Kepp a history of all past customer inquiries
Allow customers to view their past inquiries via secure “member ony” area
Allow customers to keep their details updated via secure “member only” areas
View on a per customer basis details on every action each customer has taken on your site
Customize and extend the Customer Database to suit your business
Manage your Website and Web Pages
Use Sitewalk to edit your website on the fly
Use a Microsoft Word like WYSIWYG editor to edit web pages
Use Module Manager to add business functionality without any programming
Make web pages secure
Archiving & Rollback for every web page and template
Automatically creates working copy of web page until you publish
Apply content approval rules to any web page or template
Use templates to create and download web pages
Work directly inside Adobe Dreamweaver using the plugin “Triangle”
RSS
Create an unlimited number of RSS channels
Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
Set update frequency of your RSS channels
Reports on RSS usage and items selected from within a feed
Secure “Member Only” Areas
Make any type of content secure (web pages, announcements, Blogs, FAQs, forums etc)
Manage your customers’ access to any secure area
Set expiry date for a customer access to any secure area
Easily email login details to every customer in a secure area
Report on customer logins to each secure area
Website Reporting
Comprehensive reporting without having to add a single line of code to your web pages
Geo-location reporting. See a map of the world.
Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
Detailed reporting on every type of content
Search engine reporting, e.g. search phrases, when your site has been indexed and more
Sophisticated customer reporting framework
Filter on any system or custom field
Save any report and run later
Export any report to Microsoft Excel for further analysis
Web Form Builder
Build customer inquiry web forms without any programming
Add any number of custom fields to your web form to suit your business
Automatically captures and populates every inquiry in yuor customer database
Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
Report on web form submission including custom fields and easily export to Microsoft Excel
Allow customers to upload files within web forms
Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
Allow refer-a-friend functionality within web forms
Add Image Verification to web forms to stop spam submissions by bots
Allow customers to subscribe to one or more campaign lists within web form (All-in-One Solution only)
Automatically subscribe customer to a Secure Zone upon submission of a web form
Easily add web form to any web page hosted at GB or elsewhere
Customize the landing page customers see after submitting an inquiry
Customize auto responder email sent to customers after they make an inquiry
Build Communities with Forums
Create any number of forums
Set moderation level on new customer posts
Customers can subscribe to any thread and be notified when new posts are added
Make any forum secure
Set release and expiry date on your forms
Reporting on forum usage
Easy to use administrative interface for managing threads and posts
Limitless customisation of forums
Amplify your voice with a Blog
Full blogging platform
Customers can leave comments on any blog posts
Approve all incoming trackbacks
Trackbacks to any other blog
Permalink
Set release dates for blog entries
Tagging and Tag cloud module
Blog calendar module
Recent blog post module
Blog post by month module
Report on blog post readership
Integrated RSS channel for each blog
Make your blog secure
Limitless customisation of blogs
Ability to import WordPress or TypePad blog
Photo Galleries
Create any number of photo galleries
Easily add a photo gallery to any web page
Add a description to any photo
Customise layout and appearance of photo galleries
Ad Rotators
Create any number of ad rotators
Rotate images, HTML snippets of Flash objects
Report on number of impressions, click-thrus for any period
Meta Data
Built-in meta data framework
Create your own meta data tags and easily add them to any web page