Reviews and reputation

The proof buyers check before they call.

Almost nobody chooses a business on the strength of its website alone. They check what other people said first. Your review profile is doing the selling whether you manage it or not.

Your reputation is a business asset. Most are left to chance.

Happy customers rarely leave reviews unprompted. Unhappy ones almost always do. Left alone, a profile drifts towards a thin, dated and unrepresentative picture of the business.

Fixing it is not complicated, but it does have to be systematic. Ask every customer, ask at the right moment, make it effortless, and respond publicly to what comes back.

01 / TIMING

Ask when goodwill peaks

The request goes out when the customer is happiest, not weeks later once the feeling has faded.

02 / EASE

Remove every barrier

One tap through to the right profile. Every extra step loses a share of the people who were willing.

03 / RESPONSE

Answer in public

Considered replies to praise and criticism alike, because future buyers read the replies as closely as the reviews.

One campaign, in full.

These are the verified numbers from a single reactivation and review campaign, current as at 9 August 2026. We publish the uncomfortable columns beside the good ones, because a reputation service that hides its own numbers is not worth hiring.

1,000 customers contacted. 771 conversations. 171 buying signals. 10 bookings. The Google profile moved from 66 to 159 reviews at 4.9 stars.

The honest column: 55 opt-outs, 2 spam complaints, and zero ACMA complaints. Campaigns are delivered through ReviewProsper, our campaign system.

A profile that reflects the real business.

Scope depends on where your reputation sits today and how many locations you run.

GENERATE

Review campaigns

Systematic requests to past and current customers, through the channel they actually respond to.

PROFILE

Profile management

Google Business Profile and the other platforms that matter in your category, kept complete and current.

RESPOND

Reply management

Timely, considered public responses, including a clear approach to the difficult ones.

MONITOR

Know what is being said

Alerts and monitoring, so nothing sits unanswered for weeks.

DISPLAY

Put the proof on the website

Reviews surfaced where they support the decision, rather than buried on a testimonials page.

COMPLY

Done within the rules

Consent-based contact, correct opt-out handling and platform-compliant requests throughout.

Straight answers.

Can you remove negative reviews?

No. Nobody legitimately can, and anyone promising it is either misleading you or planning something that breaches platform rules. What we can do is respond well, and generate enough genuine recent reviews that one bad experience stops defining the business.

Is asking for reviews allowed?

Asking is allowed on the major platforms. Incentivising reviews or filtering for positive ones is not, and we do not do it. Every customer gets the same request.

Do you need access to our customer database?

No. You export the contacts you want included and send them across. It is an export, not access. You keep control of your systems, and we will sign an NDA before you send anything.

What if our customer list is old?

Older lists still perform, often surprisingly well. What matters is that the contacts consented to hear from you, and that the business gave them a reason to remember it.

Which platforms do you focus on?

Google first, for almost every Australian business, then whatever else genuinely influences buyers in your category.

Is your review profile telling the truth?

Tell us where the business stands today and we will show you what a full profile could look like.

Start your project brief