Be a business the machines can resolve
Consistent identity, corroborated facts and structured data, so engines know exactly who you are and what you do.
SEO · Perth, Melbourne and Australia-wide
Search engines and AI assistants no longer simply match keywords to pages. They resolve businesses to entities, then decide which ones to name. Wicked builds the authority that gets you named.
What changed
Around six in ten searches now end without anyone clicking through to a website. Buyers get their answer in the results page, in an AI summary or in a forum thread, and only visit a site once the decision is nearly made.
That does not make search less valuable. It changes the job. The question is no longer only where you rank, it is whether the machines name your business when someone asks about your category, and whether they say the right things about it.
Consistent identity, corroborated facts and structured data, so engines know exactly who you are and what you do.
Real answers, real numbers and real proof, because that is the material engines and AI assistants actually cite.
Fewer visits, higher intent. Every page has to convert the demand that finally lands.
Where we start
Most SEO proposals begin with a list of tasks. Ours begins with evidence. The RightView SEO Diagnostic scores your entity authority across six dimensions and shows what search engines and AI assistants currently say about your business, with the source material preserved behind every finding.
You finish with three things: what the internet says about you now, where arriving demand is leaking, and the shortest path to fixing both. It is a paid diagnostic and it stands alone. Take the recommendations elsewhere and the report is still yours.
A structured assessment of the signals that decide whether your business is resolvable and quotable.
The questions your buyers ask, run through the assistants they use, captured as evidence rather than opinion.
The fixes that matter, ordered by impact, with the reasoning kept visible so you can challenge it.
Ongoing work
After the diagnostic, the work is deliberate rather than decorative.
Crawlability, speed, structure, schema and the technical hygiene that stops good content being ignored.
The questions buyers actually ask, answered properly and structured so they can be lifted into an answer.
Map pack presence, location signals and the profile work that decides who gets called in your area.
Mentions, citations and the third-party record that decides whether your claims are believed.
Reporting tied to enquiries and revenue, with the honest numbers included.
Questions
No, and be wary of anyone who does. Rankings depend on competitors, engine changes and factors nobody controls. We commit to the work, the reasoning behind it and honest reporting on what it produces.
Technical and local fixes can move within weeks. Authority and content compound over months. Any timeline offered before looking at your situation is guesswork.
A paid diagnostic that scores entity authority across six dimensions and shows what search engines and AI assistants say about your business today. It produces a prioritised roadmap backed by preserved source evidence.
Yes, but the goal shifts. You are buying the right to be named in the answer, and to convert the smaller, warmer stream of visits that follows. Traffic was never the point. Enquiries are.
Yes, plenty of the work is on existing websites. Where the site itself is the constraint, we will say so rather than bill for years of workarounds.
Start with the diagnostic. You will see exactly what buyers and AI assistants find before they ever reach your website.
Start your project brief