Tracpower NQ · Brandon and Townsville, North Queensland
A new website and catalogue for a two-branch machinery dealership, with enquiry forms that carry the detail staff need to the person who should answer. Live on www.tracpower.com.au since 17 September 2026.
The brief
Tracpower sells and services machinery across two North Queensland branches. The catalogue is where it starts: tractors, mowers, side-by-sides, implements, parts, service and finance, each one leading to a conversation with staff. Those conversations only work when the enquiry arrives with enough context to reach the right branch and make sense on arrival.
Wicked designed and built the new site, using AI coding tools in the implementation and checking process, and consolidated the enquiry experience across general, service, parts, finance, used equipment, branch, new equipment and promotion pages into one set of native forms that the website owns end to end.
The handover
An earlier test of the legacy embedded form produced a staff notification with the useful part missing. The recipient could not tell which machine the person wanted, which branch should handle it or what they had asked. A message had been sent. It had not carried what staff needed to make the next conversation useful.
Tracpower Enquiry Test 7 - Used Equipment Specific Page | | Details:
Tracpower Enquiry [name redacted] - Native Used Machine Acceptance | Used equipment enquiry | Brandon Brand: CFMOTO Range: CFMOTO UFORCE 600 EPS Stock number: U00190 Model: UFORCE 600 EPS
Typeset from the test record, not recreated screenshots. The before text is the transcribed legacy Test 7 notification; the after text comes from a handset screenshot of a separate labelled acceptance test on 17 September 2026. The sender's name is redacted and unrelated lines are omitted.
The result
Now staff can identify a specific used machine, a CFMOTO UFORCE 600 EPS, stock U00190, at Brandon. The acceptance record shows a browser submission, a matching CRM opportunity and delivered email, and the handset screenshot shows the machine, stock number and branch in the received staff SMS. The context survived the handover.
What was checked
General, service, parts, finance, used equipment, branch, new equipment and promotion enquiries, each submitted through the live forms and read as the notification staff would receive. These were labelled tests, not customers.
The first promotion test arrived without its model. The fix was retested so the machine and the offer travel as separate fields, routed to the right branch.
The same contact enquired about a machine, then sent a general question. The second enquiry arrived clean, with no leftover model or stock number.
Every enquiry is saved as a receipt before anything is dispatched. If the CRM is slow, a scheduled recovery run every 15 minutes retries it, with bounded attempts and a review flag rather than endless resubmission.
A simulated CRM timeout and restart, and a controlled replay in production, each left one opportunity, one email and one SMS.
The providers reported delivery of the office email and staff SMS. Then, after the public launch test, the office confirmed both had actually arrived.
Honest boundaries
The CRM sends the staff SMS on its own path, so the website's health check cannot see a failure confined to that path. It needs separate evidence. Analytics and advertising tracking were deliberately deferred so the functional site could launch first. These are delivery-test results, not measured sales or conversion uplift.
The build runs on Next.js and Vercel, with native forms posting to the site's own intake. GoHighLevel holds the customer record and sends the staff SMS. Staff email goes through Resend. Someone has to own those connections and investigate failures, which is a real cost, and the reason a simpler form is sometimes the right answer.
Tell us about the site and where the enquiry process currently breaks down.
Start your project brief